Call tracking is a service which tracks every call and all the details of those calls that come in on certain phone numbers. Mainly toll free numbers or eight hundred numbers are used for these services. The service usually provides a web based user interface where customers can log in and view all the details of the inbound calls they got and even listen to the recordings of the phone calls in MP3 format. This helps for quality and training purposes.
The main benefit of this service is the reporting and the ability to use and track multiple 800, 877, 888, or 866 numbers. An account can have as few as 1 or thousands of unique tracking toll free numbers. This allows the company using the service to assign a different number to each marketing campaign and each website and know where all the calls are coming from. This is crucial because the advertiser can determine which campaigns are working and which ones are not. This redirection of marketing dollars to what works will more then cover the cost of the service.
The call tracking interface which is usually web based provides many detailed reports and graphs which can help the business that is using the service to monitor all details and data and make educated decisions based on the analytics. Some of the reports and graphs offered are; calls per hour, call durations, call durations per hour, calls per campaign, calls per campaign per hour, calls per state, short calls durations per state, number of call backs per campaign, average call lengths, strongest call in hour, time zone call in times, etc. These reports are great when trying to justify ad spending to a board of directors or an investor.
The call tracking interface is also vital when spending lots of money on advertising. If you drop a 50,000 piece mailer, you need to know who called and when. This is because your cost per call could be as high as $80 to $100. So each call is worth $100. Therefore each dropped call, or missed call is a complete loss. Knowing who called and when is crucial to maximizing the results of any advertising campaign.
In closing, call tracking software is a great tool for tracking your marketing results. Knowing where to redirect your marketing budget is key to maximizing your ROI.
Daniel Bernal is Vice President at Dynamic Interactive Corp. which provides call tracking services nationwide.
Article Source: http://EzineArticles.com/?expert=Daniel_Bernal
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